woman with esthetic kinesio tapes or beauty tapes applied on cheeks and forehead area for facial rejuvenation

The Beauty Hack You Need: Discover the Magic of Esthetic Kinesio Taping

Whether you are a fan of natural beauty methods or tend to rely on more traditional cosmetology treatments, the aesthetic Kinesio taping or beauty taping is definitely worth considering. This effortless approach can effectively address concerns like puffiness, uneven facial contour, fine lines, and wrinkles, particularly those associated with facial expressions.

This technique is gaining popularity in the beauty industry due to its numerous benefits, effectiveness, and the incredible ease of use. You simply apply the tape in the evening, go to sleep, and let it work for you! In this article, we'll explore the benefits of beauty taping and how it works, as well as provide you with some tips on how to use this technique effectively.

What is Esthetic Kinesio Taping?

Esthetic Kinesio taping is a non-invasive and natural alternative to cosmetic procedures, such as Botox, facelifts, and fillers. Esthetic taping involves applying a specially designed gentle Kinesio tape to the face in specific patterns to lift and tighten the skin, reduce puffiness and wrinkles, and enhance overall skin health and appearance. The tape is designed to mimic the properties of human skin and can be applied in different ways to provide varying levels of tension and support.

The tape can be used to relax overactive facial muscles and relieve tension in the jaw and neck. Esthetic taping is considered an effective treatment for a wide range of esthetic concerns and is often used in combination with other modalities, such as facial massage or facial cupping, to achieve optimal results.

Origins of Kinesio taping

The Kinesio taping technique was developed by a Japanese chiropractor and acupuncturist named Dr. Kenzo Kase, who originally created it to treat sports injuries and other musculoskeletal conditions.

Kinesio tape is a type of elastic tape with wave shaped adhesive that is commonly used in PT offices to support muscles and joints during physical activity or treat injuries. The traditional athletic Kinesio tape cannot be applied to the face for esthetic effect. Instead, we use a special version of this tape designed for the face and apply it differently.

How Does Esthetic Kinesio Taping Work?

There is a common misunderstanding that esthetic Kinesio taping simply adheres to the skin and creates a lifting effect similar to the tape used to pull back the skin and achieve a facelift. However, this approach is simply pinning the soft tissue in a particular state. Once the tape is removed, the effect disappears.

On the other hand, esthetic Kinesio taping works by providing support to the soft tissue and allowing the overworked facial muscles to relax, as the tape does the job for them. When facial muscles are tense, they can cause various problems in the soft tissue such as restricted circulation and lymph flow, stagnation leading to dull complexion, and the formation of creases and wrinkles on the skin surface. With the application of Kinesio tape, the tension in the muscles melts away, allowing the soft tissue to unfold and function properly.

Kinesio taping works by exerting a biomechanical stimulation on the skin to encourage lymphatic and vascular circulation, and oxygenation, which can help reduce inflammation, promote healing, and soft tissue regeneration processes. This effect is accomplished due to the wave shaped adhesive and the particular application method used with Kinesio tapes.

The tapes are applied in specific patterns and tensions, depending on the desired outcome, and can be used to address a variety of esthetic concerns. For example, if you want to address wrinkles on your forehead, you can apply tapes in a vertical pattern to help release tension in the forehead muscles and smooth out the lines. Similarly, if you have sagging skin around your mouth or jowls, tapes can be applied to encourage soft tissue toning.

Benefits of Esthetic Kinesio Taping

Esthetic Kinesio taping offers a range of benefits, including:

  1. Reduce wrinkles and fine lines
  2. Enhance facial contour
  3. Gently reduce facial muscle tension
  4. Improve skin hydration by increasing circulation and lymphatic flow
  5. Boost collagen production which can lead to improved skin elasticity and firmness
  6. Reduce inflammation 
  7. Boost lymphatic drainage helping to remove toxins and metabolic waste from the skin
  8. It is a non-invasive, holistic method
  9. No downtime or recovery period
  10. The tapes used in esthetic Kinesio taping are made without drugs or chemicals


Esthetic Kinesio taping is a non-invasive, natural, and safe technique that can help address a variety of esthetic concerns, from wrinkles and sagging skin to facial asymmetry. By providing support and stimulation to your facial muscles and skin, esthetic tapes can help improve circulation, reduce inflammation, and promote healing, leading to a more youthful and refreshed appearance.

While esthetic Kinesio taping is not a quick fix, it is a gentle and effective alternative to more invasive treatments. If you’re interested in learning more about this technique, register to a free live workshop below where we will cover all the fundamentals of facial taping, which tapes to use, how to apply them and which applications you need for your specific concerns.